Five Lessons from a Year in Healthcare Service Design
The most valuable lesson from twelve months working in the Irish health system is also the most uncomfortable: users are not stakeholders, and treating them as such undermines both the research and the outcome.
Why Agile Without Discipline Is Just Improvisation With a Framework
The problem with most agile transformations isn't the methodology. It's the assumption that velocity is a substitute for direction — and that a sprint review is the same thing as a retrospective on whether you're building the right thing.
What 35 Years in the Irish Market Has Taught Us About Client Relationships
Sustained growth in a market as relationship-driven as Ireland's requires something more than technical capability. It requires the kind of trust that is built over time, through consistent delivery, honest communication, and the willingness to be direct when it matters.
Abductive Wayfinding: Towards a Post-Solutionist Design Praxis
Contemporary design discourse remains trapped in a teleological frame: we speak of problems and solutions as if the relationship between them were stable and knowable. Abductive Wayfinding proposes a different epistemological starting point — one in which the designer's primary competence is not problem-solving but problem-inhabiting.
Design for Manufacture: The Questions You Should Ask Before You Have a Prototype
Most DFM problems aren't manufacturing problems. They're design problems that nobody asked the right questions about early enough. Here are the conversations we wish every client had before the tooling quote.
The Research Report No One Reads: On Making Design Evidence Actually Useful
The deliverable that most often sits unread on a client's shared drive is the research report. Not because the research wasn't useful — but because the report was designed for the archive, not for the decision-maker.