Strategic Design & Service Innovation
Our consulting practice works with public bodies, healthcare organisations, financial services, and growth-stage businesses to tackle complex design challenges — from service redesign and patient pathway improvement to brand strategy and innovation management.
We bring an honest, evidence-led approach to every engagement. Our teams combine design research, service design methodology, and strategic facilitation to help clients understand their challenges clearly, then act on them effectively.
What We Offer
End-to-end service redesign, journey mapping, and implementation support for complex public and private services.
User research, ethnographic studies, and evidence synthesis to ground decision-making in genuine insight.
Facilitated innovation programmes, opportunity mapping, and strategic roadmapping for organisations at a turning point.
Brand strategy, visual identity, and communications frameworks for organisations undergoing change or growth.
"WBS brought clarity to a programme that had resisted clarity for three years. Their ability to work alongside our teams — rather than simply presenting to them — made a genuine difference."
— Director of Operations, Irish public sector client
